Bakery was founded in 2009 by Ran Amitai (born 1980) and Gilli Kuchik (born 1983). The designers met during their studies at the department of Industrial Design at the Bezalel Academy of Art and Design in Jerusalem and became a couple in life and in design. They believe in a design process based on hands-on experimentation, playing with materials and technology to find new ways of interpreting traditional production methods. Ran and Gilli live and work in Tel Aviv, Israel.