FUWL is an eclectic design studio from Stockholm which the trio of John Löfgren, Jonas Pettersson and Petrus Palmér began in 2005. The avant garde studio aims to challenge the conventional through design initiatives, and their work has been awarded numerous international awards. FUWL is driven by an idea-focused approach to design where experimentation and cross-border projects are encouraged. Important aspects of their philosophy include durability, curiosity and humanism. FUWL is influenced by the Nordic design heritage, but at the same time reinvents it. The result is a kind of tweaked functionalism with love.