We need to aim at essential things, to remove every redundant effects, every useless flowering, to elaborate a concept on mathematical bases, on fundamental ideas, on elementary structures; we strongly need to avoid waste and excess”. Based on these main points, A.G. Fronzoni, the graphic designer born in Pistoia in 1923, devoted himself to communicating through content. He has been highly active in editing magazines such as Punta and Casabella, concentrating in interior design, graphics, exhibitions and instruction. He worked as a teacher first at the Società Umanitaria, then at the Istituto d’ Arte of Monza and the Istituto delle Industrie Artistiche in Urbino, and finally at his own school in Milan in 1987.